• 1
  • 2
  • 3

Second Year

Texts, Processes of Reception and Audiences

The module covers theories and debates about media texts, processes of reception and text/audience relations. Central to the module is a focus on how different theories conceptualize media texts and how they construct audiences and the processes of reception of media texts by audiences/publics. A key element of this focus will be on theoretical and public debates about the power of media to influence publics and the power of publics to negotiate/resist (using a range of resources and in different contexts) the power or effects of the media.

Sociology of News Production 

The module covers approaches which treat news as a social construction of reality focusing on internal processes in the news organization and external influences and forces that shape news production. The module also focuses on the extent to which structures within and outside media organizations can be constraints and how media workers negotiate the constraints in processes of news production.

Read 2575 times

Entry requirements for undergraduate degrees

To study with us you need an admission points score (APS) of 34 or higher, a 5 symbol for English HL or First Additional Language and a full matric exemption. For more information please check the Wits admission requirements page here
If you are older than 23, an application will be considered on the basis of your matric school-leaving certificate (leading to a conditional mature age exemption) or appropriate post-school studies. All mature age applications will be required to take an NBT (National Benchmark Test) before acceptance into the BA degree. For more information please check the Wits admission requirements page here


Enroll at Wits

Students applying to study at Wits must contact the Student Enrolment Center (SEnC), which deals with enquiries related to applying, accommodation, financial aid, sporting and other bursaries, career education, curriculum planning and selection test information.

apply online

study with WITS media studies

Wits Media Studies will help you understand how media work and how they affect us. We critically analyse the role of media in politics, culture and the economy.
We contribute to scholarly debates and research about media and consumerism, and media and democracy in the Global South.
Undergrad | Postgrad | Apply on WITS website