My journey with the Media Studies department started through my undergrad at The University of the Witwatersrand. Through the years I have worked as a tutor, tutor coordinator, as well as editor and coordinator of the department student run blog exPress imPress. I have also done a fair bit of teaching in my time with the department, teaching on a variety of both undergraduate and postgraduate courses.
My work focuses primarily on media and gender, postfeminism and celebrity culture all within a cultural studies context. In the past I have studied the way in which gender plays out in Bollywood film, focusing specifically on what is termed “female-centric Bollywood films.” My Masters research focused on the way in which lessons about gender, a social construct, are disseminated through everyday mainstream media coverage of certain specific celebrities, which I termed media darlings. Here I studied content from South Africa and India thereby also exploring the universality of gender expectations from varied international contexts.
Currently, my PhD project looks to explore modern femininities and the performative gender-based expectations that emerge around this. Using media coverage of actresses in Bollywood as my case study, the project aims to explore the ways in which the mainstream media organizes and categorizes a woman’s life thereby attributing specific expectations around femininity within each category. The project will also look at the expected shift in femininities that occurs through a woman’s life as per the mainstream media.
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